The Meg, one of this summer's final blockbuster releases, certainly dips into the horror genre, as Jason Statham and his supporting cast must combat a 75-foot-long Megalodon that's chowing down on vacationers simply enjoying their time in the water. However, if you saw even a little bit of the advertising for The Meg, this movie was not marketed as a straight-up horror flick, instead going for a more lighthearted approach. The reason for this is because the marketing folks over at Warner Bros didn't want The Meg to come off as feeling like a movie that would have been released two decades ago. Warner Bros global marketing chief Blair Rich explained:
If we had gone the serious shark movie route, it would have come off as a less-than-_Jurassic World, _it wouldn't have been distinct. What's happening is phenomenal in the audience response. We signaled to them the tone was an invitation to have a good time.
Although Warner Bros had data that indicated that young males preferred seeing straightforward action in trailers, as Blair Rich informed Deadline, she and the marketing team opted to go in a different direction with The Meg so as not to make it come across as generic. Granted, this is a movie about a giant shark eating people, so there is still a sense of urgency and danger in the advertising, but offsetting that was a more fun and "self-effacing tone." Remember, that first trailer had Bobby Darin's "Beyond the Sea" playing and shot of the eponymous monster swimming through a group of swimmers, including a Yorkie treading water. That preview ended up getting approximately 108 million views, so the marketing team kept plugging The Meg with the same kind of satirical tone.
The Meg certainly had a unique marketing campaign beyond tone, from deciding not to release a second trailer after realization that it wouldn't reach as much of the intended audience as desired, to holding special events like a touring VR experience where attendees waded in a water tank to watch The Meg, to airing special TV spots during Shark Week on Discovery Channel. Judging by how the movie is doing in theaters, it looks like all this outside-the-box marketing has helped put butts in seats. Critically speaking, The Meg has drawn mixed reviews from critics (it currently ranks at 49% on Rotten Tomatoes), but commercially speaking, the movie has exceeded expectations. This past weekend, it made $44.5 million domestically, blowing those $20-$22 million estimates out of the water (pun intended), while its worldwide total added up to $146 million, which included a strong start in China.
Don't forget to read CinemaBlend's review and To 3D guide for The Meg, and if you're interested in what other movies are arriving in theaters this year, head to our 2018 release schedule.
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Thor: Ragnarok's Taika Waititi Has An Idea For A Vision Movie
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The What Are Those Meme Creator Really Hates His Black Panther Shoutout March 30, 2018 admin Movies 0 While it is an unprecedented success and a game changer for Marvel, Ryan Coogler's Black Panther maintained the studio's tried and true formula of incorporating plenty of comedy in with the action.
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Directed by David R. Ellis. With A.J. Cook, Ali Larter, Tony Todd, Michael Landes. When Kimberly has a violent premonition of a highway pileup she blocks the freeway, keeping a few others meant to die, safeOr are they?
Which basically sums up the John Wick movies pretty well - John just wants to chill with his dog in his impeccably minimalist house, but first, he's gonna have to several massive shootouts. Joining Reeves in John Wick 3: Parabellum 's absolutely stacked cast are Halle Berry, Ian McShane, Ruby Rose, Common, Laurence Fishburn, Anjelica
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Amazon Prime isn't just for next-day toilet paper anymore: Your subscription includes countless shows (even some of Thrillist's own!) and movies to stream, ranging from recent hits to old-school
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'First Man': How Damien Chazelle Used Handheld 16mm Cameras to Cut Through the Neal Armstrong Myth According to Chazelle, it was key to make the scenes in the home "feel as un-staged and
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Seems that Josh Gad will continue teasing the role of The Penguin in Matt Reeves' The Batman until exploding, wind-up penguins start making their way through the streets of Gotham City. This is
Josh Gad Is Back To Trolling Fans About Possible Penguin Role
I know we will never ever see Deadpool crossover with The Avengers in an R-rated movie, but that doesn't stop Ryan Reynolds from talking about the possibility! While talking to Total Film about the crossover, he said: "That sounds like a great idea but a very expensive idea. Can you imagine the s
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Creed 2: First-look photos show Michael B. Jordan back in his boxing gloves the snaps show Jordan back in his but it certainly gets our minds thinking about what might go down when the two
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Subscribe To The Battle For SPECTRE - The Rights War That Complicated James Bond For Decades Updates close Subscribe To The Battle For SPECTRE - The Rights War That Complicated James Bond For
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